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ELSE Corp to present Virtual Retail platform at MICAM
Mar 29, 2016

ELSE Corp to present Virtual Retail platform at MICAM

ELSE Corp Srl, a Milan- based Virtual Retail company, has presented the first time to public it’s Virtual Shopping SaaS platform on the world-leading MICAM Milan B2B trade fair for footware industry, as a technical partner of an Italian luxury shoes brand MICHELA RIGUCCI.

Inspired by the idea of bridging the front-end retail processes such as personalized made-to-measure, with the cloud-managed back-end processes such as virtual fitting, order creation and the eventual smart manufacturing, E.L.S.E. (acronym for Exclusive Luxury Shopping Experience) have brought to the market a principally new end-to-end retail platform for fashion and luxury brands, that enables customers to virtually configure shoes based on their footscans and their style preferences, and, by using new manufacturing techniques (inclduing 3D printing), get the product manufactured with ideal foot measures, from their personalised order.

“We are delighted with the outcome of the presentation, our system has been very well received by the professional community of buyers and retail boutique owners. And Inventolabs has played an important role in bringing the system to the market by augmenting our internal team with outstanding web and 3D development resources”,

– said Dr. Andrey Golub, founder and CEO of ELSE Corp. Srl.

“We are very proud of being a part of technology revolution in retail and smart manufacturing. We have not only gained inevitable experience working with a team of business and technology experts in ELSE, but also strengthened our 3D visualization and architectural skills that can be leveraged towards our clients particular goals”, – added Maxim Basharin, Managing Director of Inventolabs.