Do you think that IT solutions are only for big businesses? That only big corporations can use them for their benefit? If yes, this article is just for you, because we are going to convince you overwise! With every year, IT solutions are becoming more and more accessible, so it’s no wonder that even startups are now using them. Here, we are going to tell you how tech solutions can be used in small and medium-sized companies.
First of all, let’s talk about Machine Learning and Artificial Intelligence. Today even small businesses can implement chatbots on their websites to improve customer experience and facilitate their own working processes. With the help of AI, you can also get the metrics and customer insights on trends and products, especially in e-commerce. If you are not sure that you’ll manage it yourself, you can always outsource another company to analyze your business metrics for you.
Digital workspaces should be considered as well when talking about small companies. Nowadays, there is always a need for the organization of tasks and tracking of their completion as well as communication between the employees. A single digital workspace would be an ideal solution to improve collaboration and would ease the business-making processes as well. So, we would say that cloud-based IT solutions are to be considered in this case.
The next thing to think about when you want to upgrade your business and customer relations specifically is a Customer Interaction Management platform. Such platforms organize all the channels of communication with customers, like emails, SMS, live chats, etc. in one place to ease the customer interactions for sales representatives or customer success teams. Everything will be stored on one platform and easily accessible both for the managers and business owners if they would like to monitor the process.
Automation is also an option, even for small businesses. Nobody tells you to buy robots or automachines, however, you can automate the easiest tasks, which won’t cost much. There are a lot of IT solutions that can automate mundane and routine tasks for you with little investment, for example, apps that provide automated responses to incoming leads, automated email apps for your marketing campaigns, billing processes automation tools, etc. Such small tricks won’t be expensive but will definitely save a considerable amount of time (and nerves) spent on doing these tasks manually.
Back-up and Disaster recovery systems can also be of use, especially if your business is data-driven and there is something to lose on your computers. This service (DRaaS) ensures rapid recovery of workflows and solutions in case of force majeure or a disaster. It will increase the data security in addition to the rapid restoration of functionality, allowing your company to get back in the game practically without any significant delays.
So, these were the small tips concerning IT solutions for small and medium businesses. If you want to know more about the IT solutions we provide at Invento Labs and other ways you can improve your business, check out our laboratories.